Privacy Policy
Last updated: 11/12/2025
Introduction
This Privacy Policy ("Privacy Policy", "Policy") governs your use of the RyxelData website at ryxel.io and the RyxelData financial data API (known together or individually as "Service"). Throughout this Privacy Policy, "Ryxel" refers to the operator of RyxelData ("us", "we", or "our").
We use your data to provide and improve Service. By using Service, you agree to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.
Our Terms and Conditions ("Terms") govern all use of our Service and together with the Privacy Policy constitutes your agreement with us ("agreement").
Definitions
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you.
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Cookies and Usage Data
- Portfolio data and investment preferences (for personalized recommendations)
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or by contacting us at [email protected].
Usage Data
We may also collect information that your browser sends whenever you visit our Service or when you access Service by or through a mobile device ("Usage Data").
This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When you access Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
Tracking Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
- Session Cookies: We use Session Cookies to operate our Service.
- Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
- Security Cookies: We use Security Cookies for security purposes.
- Analytics Cookies: We use Analytics Cookies to understand how you use our Service.
Use of Data
Ryxel uses the collected data for various purposes:
- To provide and maintain our Service
- To notify you about changes to our Service
- To allow you to participate in interactive features of our Service when you choose to do so
- To provide customer support
- To gather analysis or valuable information so that we can improve our Service
- To monitor the usage of our Service
- To detect, prevent and address technical issues
- To fulfill any other purpose for which you provide it
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
- To provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.
- To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
- In any other way we may describe when you provide the information
- For any other purpose with your consent
Data Retention
Active Account Data
While your account is active, we retain all data necessary to provide the Service, including:
- Account information and profile data
- Portfolio data, watchlists, and preferences
- Usage analytics and interaction data
- Communication records
Specific Retention Periods
- Account data: Duration of account + 30 days
- Portfolio and watchlist data: Duration of account + 30 days
- Usage analytics: 2 years from collection
- Communication records: 3 years from last interaction
- Financial records: 7 years (IRS requirement)
Post-Cancellation
After you cancel your account:
- Personal data retained for 30 days (grace period for reactivation)
- After 30 days: Permanent deletion of personal data
- Aggregate, anonymized data: Retained indefinitely for analytics
- Backup copies: Deleted within 90 days
User-Requested Deletion
You may request immediate deletion by emailing [email protected]. We will process deletion requests within 30 days, except where retention is legally required.
Transfer of Data
Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside of the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Ryxel will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure of Data
We may disclose personal information that we collect, or you provide:
Disclosure for Law Enforcement
Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.
Business Transaction
If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.
Other cases
We may disclose your information also:
- To our subsidiaries
- To fulfill the purpose for which you provide it
- For any other purpose disclosed by us when you provide the information
- With your consent in any other cases
Security of Data
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and regular security audits.
Important Notice to US Residents
WE DO NOT SELL YOUR PERSONAL INFORMATION.
WE DO NOT SHARE YOUR PERSONAL INFORMATION FOR CROSS-CONTEXT BEHAVIORAL ADVERTISING.
If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Florida, Oregon, Montana, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Maryland, Minnesota, Indiana, Kentucky, or Rhode Island, you have specific privacy rights under your state's privacy law.
See the "Your Privacy Rights by State" section below for complete details.
Your Data Protection Rights
Depending on your location, you may have certain data protection rights under applicable laws, including but not limited to the General Data Protection Regulation (GDPR) for residents of the European Union (EU) and European Economic Area (EEA), the California Privacy Protection Act (CalOPPA), and other state privacy laws in the United States.
We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us at [email protected].
In certain circumstances, you may have the following data protection rights:
- The right to access: You have the right to access, update, or obtain a copy of the information we have about you
- The right to deletion: You have the right to request that we delete your Personal Data, subject to certain exceptions
- The right of rectification: You have the right to have your information corrected if it is inaccurate or incomplete
- The right to object: You have the right to object to our processing of your Personal Data
- The right of restriction: You have the right to request that we restrict the processing of your personal information
- The right to data portability: You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format
- The right to withdraw consent: You have the right to withdraw your consent at any time where we rely on your consent to process your personal information
- The right to opt-out: You have the right to opt-out of the sale or sharing of your personal information (if applicable)
- The right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights
In accordance with applicable privacy laws, including CalOPPA:
- Users can visit our site anonymously
- Our Privacy Policy link includes the word "Privacy", and can easily be found on our website
- Users will be notified of any privacy policy changes on our Privacy Policy Page
- Users are able to change their personal information by emailing us at [email protected]
Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not be able to provide Service without some necessary data.
If you are a resident of the EU or EEA, you have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Your Privacy Rights by State
If you are a resident of one of the states listed below, you have specific privacy rights under your state's consumer privacy law.
States with Comprehensive Privacy Laws
As of November 2025, the following states have enacted comprehensive consumer privacy laws:
Currently Effective:
- California
- Virginia
- Colorado
- Connecticut
- Utah
- Texas
- Florida
- Oregon
- Montana
- Iowa
- Delaware
- Nebraska
- New Hampshire
- New Jersey
- Tennessee
- Maryland
- Minnesota
Effective January 1, 2026:
- Indiana
- Kentucky
- Rhode Island
Universal Consumer Rights
While state laws vary in specific requirements, residents of the states listed above generally have these rights:
1. Right to Know / Right to Access
You have the right to request disclosure of what personal information we collect, the sources, purposes, and categories of third parties with whom we share it.
2. Right to Delete
You have the right to request deletion of your personal information, subject to certain legal exceptions.
3. Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
4. Right to Data Portability
You have the right to obtain a copy of your personal information in a portable, machine-readable format.
5. Right to Opt-Out
You have the right to opt-out of:
- Sale of your personal information
- Sharing for cross-context behavioral advertising / targeted advertising
- Profiling in furtherance of decisions that produce legal or similarly significant effects
WE DO NOT SELL YOUR PERSONAL INFORMATION.
WE DO NOT SHARE YOUR PERSONAL INFORMATION FOR CROSS-CONTEXT BEHAVIORAL ADVERTISING.
6. Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
California Residents (CCPA/CPRA)
California has the most comprehensive privacy rights. In addition to the universal rights above:
Categories of Personal Information We Collect:
| Category | Examples | Collected? |
|---|---|---|
| Identifiers | Name, email, IP address, device ID | ✓ YES |
| Financial Data | Payment method type (not card details) | ✓ YES |
| Internet Activity | Pages viewed, feature usage | ✓ YES |
| Geolocation | Approximate location (IP-based) | ✓ YES |
| Professional Info | Portfolio data, watchlists | ✓ YES |
| Inferences | Investment preferences | ✓ YES |
Sale of Personal Information:
- We do NOT sell personal information
- We do NOT share for cross-context behavioral advertising
- Last 12 months: Zero disclosures for monetary consideration
How to Exercise Your Rights
Making a Request:
- Email: [email protected]
- Subject Line: "[Your State] Privacy Rights Request"
- Include: Your name, account email, state of residence, and specific request
- Response Time: Within 45 days (may extend to 90 days for complex requests)
Global Privacy Control (GPC)
We honor opt-out preference signals that comply with state requirements. If you enable Global Privacy Control (GPC) in your browser, we will automatically honor your opt-out preference for sale and sharing of data.
When GPC is detected, we automatically:
- Opt you out of the sale or sharing of your personal information
- Block marketing and advertising tracking
- Disable cross-site tracking and user behavior profiling for advertising
- Store your opt-out preference to ensure it persists across sessions
Mandatory Analytics: We continue to use essential analytics for service operation, including:
- Error tracking and monitoring (to identify and fix technical issues)
- Performance monitoring (to ensure the service operates efficiently)
- Basic usage metrics (to understand service functionality and improve user experience)
These mandatory analytics are essential for providing and maintaining our service. We do not use this data for advertising or marketing purposes when GPC is enabled.
GPC is recognized by state privacy laws including CCPA/CPRA, VCDPA, CPA, CTDPA, and others. You can enable GPC through browser extensions or privacy-focused browsers that support the standard.
Our Policy on "Do Not Track" Signals
We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Service Providers
We may employ third party companies and individuals to facilitate our Service ("Service Providers"), provide Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Current Service Providers:
- Google Analytics - Analytics and insights
- Stripe - Payment processing
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
We also encourage you to review the Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245
Payments
We may provide paid products and/or services within Service. In that case, we use third-party services for payment processing (e.g. payment processors).
We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
The payment processors we work with are:
Stripe
Their Privacy Policy can be viewed at: https://stripe.com/us/privacy
Links to Other Sites
Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Google Sheets Add-on
RyxelData offers a Google Sheets add-on ("the Add-on") that allows users to fetch financial datasets directly into their spreadsheets. When you install and use the Add-on, Google prompts you to grant specific OAuth scopes. This section explains what each scope is used for and how we handle the associated data.
OAuth Scopes
View and manage spreadsheets that this application has been installed in
https://www.googleapis.com/auth/spreadsheets
Used to create new sheet tabs and write API results into the user's active spreadsheet. When a user fetches a dataset, the Add-on creates a tab named after the dataset and writes the retrieved rows into it. The Add-on does not read, modify, or transmit any other content from the user's spreadsheets.
Connect to an external service
https://www.googleapis.com/auth/script.external_request
Used to send authenticated HTTPS requests to the RyxelData API at https://ryxel.io/api. This allows the Add-on to fetch the API specification (to dynamically build query forms) and retrieve the financial datasets the user requests. No data is sent to any third-party service.
Display and run third-party web content in prompts and sidebars inside Google applications
https://www.googleapis.com/auth/script.container.ui
Used to render a sidebar inside Google Sheets where users select query parameters (such as ticker symbols, date ranges, and filters) before fetching data. The sidebar is served locally by the Add-on and does not load external web content.
See your primary Google Account email address
https://www.googleapis.com/auth/userinfo.email
Used to identify the authenticated user for support purposes and to associate Add-on usage with their RyxelData account. We do not share this email with third parties and do not use it for marketing without explicit consent.
API Key Storage
To access the RyxelData API, users provide their personal API key through the Add-on's "Set API Key" dialog. This key is stored using Google's PropertiesService under the user's own Google account and is not accessible to other users. The key is only transmitted to https://ryxel.io/api over HTTPS when making authenticated requests. We never log or persist the key on our servers beyond standard API request authentication.
Data Handling and Limited Use
RyxelData's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:
- We only use the granted scopes to provide user-facing features of the Add-on (fetching data into the user's spreadsheet).
- We do not transfer data obtained through these scopes to third parties except as necessary to provide the service, or to comply with applicable law.
- We do not use data obtained through these scopes for serving advertisements.
- We do not allow humans to read this data unless we have the user's affirmative consent, it is necessary for security purposes, to comply with law, or the data is aggregated and used for internal operations in accordance with applicable rules.
Revoking Access
You can revoke the Add-on's access to your Google account at any time by visiting https://myaccount.google.com/permissions and removing access for "RyxelData". You may also uninstall the Add-on from your Google Sheets via Extensions > Add-ons > Manage add-ons.
Children's Privacy
Our Service does not address anyone under the age of 18 ("Children").
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update "effective date" at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
General inquiries: [email protected]
Privacy rights requests: [email protected]
Security concerns: [email protected]